About Chitale Group

Bhaskar Ganesh Chitale

Founder, Chitale Group
Pune, Maharashtra

Beginning of a new era…

The B.G. Chitale Group is a dynamic and progressive conglomerate, with a tradition of foresight and excellence. Be it dairy and agro products or delicious Indian sweets & instant mixes, the group has spread its wings globally as a widely recognized brand.

Chitale, a household name in Pune & cities across Maharashtra, has carved a niche for itself in various industry verticals. A group, well known for its excellent product quality and superior customer service has won the trust of thousands of loyal customers.

For the many Chilate customers, the company is a name that resonates with reliability. What many are unaware of is the constant innovation & adoption of best manufacturing practices that drive the Group`s quest for sustenance in quality. The group`s foundation is strongly laid in the four Es of evaluation, empowerment, empathy and excellence. The undisputed and widespread popularity of the Group is a result of the Chitales` brotherhood approach: built through enduring farmer partnerships and community relationships that the Group has nurtured over the years.

Today, spurred by industry-redefining success achieved through an industrious, rooted approach, the group has diversified into allied industry verticals. The Chitale Flagship banner comprises of the following companies:

  • Chitale Dairy
  • Chitale Bandhu Mithaiwale
  • Chitale Foods
  • Chitale Agro
  • Chitale Digitals
Group History

The veins of the rich Chitale legacy traces back as early as the 1950s, when the visionary Late. Shri Bhaskar Ganesh Chitale started a humble milk distribution business at Bhilawadi in Sangli District, the beginning of the first ever entrepreneurial dairying revolution in India.  This worthy lineage was ably carried forward by his sons Bhausaheb, Rajabhau, Nanasaheb and Kakasaheb Chitale, who got affiliated with the business upon completion of their education.

The beginning of the 1950s was also marked by yet another significant milestone: the establishment of Chitale Bandhu Mithaiwale by Raghunath  Chitale, affectionately known as Bhausaheb. In his younger brother Rajabhau (the Late Narsinha Chitale), he found an able ally to take the brand from the nascent stages to greater glory. In the meanwhile, Nanasaheb and Kakasaheb, the second generation Chitale stalwarts, played the role of formidable anchors by deciding to settle in Bhilawadi to look after the dairy business. The responsibility of the fledging milk retailing network in Pune was shouldered by Bhausaheb and Rajabhau. This phase overlapped with the steady growth of the confectionary wing, marked by the establishment of manufacturing and retail outlets for mithai and snacks as well.

The third generation members of the family – Madhav, Shrikrishna, Govind, Shripad, Vishwas, Anant, Girish, Makarand – carried the mantle forth by introducing modern, innovative ideas to keep the Chitale brand paces ahead of the competition in the new millennia. Kedar and Indraneel, the family`s young scions, are now at the helm of the Group`s activities, being guided by the experience and wisdom of the family veterans. 

Vision and Values

Our Vision

  • To become leaders in the Indian Dairy Industry, while retaining our Indian traditions and family values.
  • Be the first choice for consumers.
  • Give our customers value for money. This will be through improvement in technologies used in our Dairy, thus enhancing the quality of our raw material, our internal processes, and the competency of our people.
  • Productivity enhancement of animals through genetic development programs whereby the farmers too will be benefited.
  • Provide our customers with the cleanest and healthiest milk, for which the focus on nutrition starts from the animals themselves, thus leading to more nutritional milk and milk products.
  • From farming to pharma … Broaden the natural functional applications of milk and milk products, by targeting medicinal, organoleptic, and other pharmaceutical and therapeutical functional values.
  • Seamless flow of data from the plant floor to the board room, facilitating informed and immediate decision making. Transformation of this data into useful domain knowledge, and sharing the domain knowledge obtained back with the plant floor, for employee development.
  • Preserve and showcase our agricultural heritage, and protect local economic interests including the development and education of our rural communities.
  • Maintain sensitivity to environment.
  • Be a preferred employer in our field, and provide an environment that challenges our employees to learn, grow and prosper in an atmosphere of respect and recognition. Our employees will be proud to be a part of the Chitale family.

Our Mission

  • To become leaders in the Indian Dairy Industry, while retaining our traditional and family values
  • Inspire sustained growth for our entire workforce and farmers who have struck up long term partnerships with us
  • Understanding customer needs and protecting their interests to build lifelong relationships and brand loyalty
  • Development of indigenous products, constant research, innovative planning and processes, adaptive technologies and optimal resource utilization
  • Stay at the forefront of technology and management through scientific innovation and creative management approaches

Values

  • A total quality-oriented approach
  • Customer - centric practices and service
  • Process excellence through pioneering technology and automation
Management

The success of Chitale Dairy is closely intertwined with the unified approach religiously practiced by each of the Chitale family members.Established by the patriarch of the Group Shri. Bhaskar Ganesh Chitale in hometown Bhilawadi way back in the 1950s as a small time milk distribution business, the Chitale Dairy banner has come a long way indeed. Promoted by Shri. Raghunath Chitale, expanded and modernized by his brother Shri. N. B. Chitale, the second generation of the family worked very hard to realize their father`s vision. Parshuram (Nanasaheb) and Dattatraya (Kakasaheb) Chitale stayed back in Bhilawadi and played the instrumental role of anchoring the business. The additional responsibility of the fast-expanding milk retailing network in Pune was ably shouldered by Bhausaheb and Rajabhau Chitale.

The enterprise is now being ably and efficiently managed by Shri.Madhav, Shri. Shrikrishna, Shri. Sanjay and Shri. Kedar Chitale, who form the third and the fourth generations of the Chitale family. The Chitales have distributed the responsibilities of the widespread span of business operations amongst themselves and collectively look after the production, operations and marketing functions. They are guided by a wise and experienced advisory board that comprises of Shri. R. B. and Shri. N. B. Chitale, whose extensive experience helps the Group chart new territories of growth and constant innovation.

Corporate Social Responsibility

“Give back to the community what you have gained from it” - is the principle that Chitale Group advocates and embodies in their approach. They have applied an organic growth model to all their business verticals which has ensured farmer growth and community development. This has been made possible through initiatives such as:

  • Encouraging rural education by aiding schools
  • Establishing public gardens, bus shelters, community toilets
  • Building village roads, setting up rural hospitals
  • Promoting rainwater harvesting
  • Giving interest-free loans to landless labour for buffalo rearing
  • Motivating people through active participation in Gram Swachchhata Abhiyan
  • Helping drought-affected farmers by supplying water and fodder
  • Extending donations for Relief Funds at the time of disaster and natural calamities like earthquakes, floods, tsunamis
Celebrating 75 years

Celebrating the platinum anniversary of quality service, of our team effort, of constant learning and improvement, of trials and tribulations.

Recounting three quarters of a century – a time full of stories filled with hearty laughter and cheer, times when we meticulously constructed plans and realized dreams – big and small.

Celebrating the times we’ve overcome hardship, to win over hearts through persistent confidence; celebrating an era resonating with trust…

Celebrating the joy of creating memories, together at all times!

 “Although we are all living in nuclear families, we are forever close to each other…physically and in spirit! If there’s a problem that arises, on the business or the personal front, we all sort it out together.”